The Dos and Don’ts of Promotional Trade Show Giveaways

If you're attending a tradeshow in the near future, it's important to make sure that you're prepared with the right giveaways. After all, you want to make a good impression on potential customers and partners at a trade show

The Dos and Don’ts of Promotional Trade Show Giveaways
Photo by Product School / Unsplash

If you're attending a tradeshow in the near future, it's important to make sure that you're prepared with the right giveaways. After all, you want to make a good impression on potential customers and partners at a trade show! In this blog post, we'll discuss the dos and don'ts of tradeshows giveaways. Follow these tips, and you'll be sure to stand out from the competition!

Trade show promotional giveaways are one of the most effective ways to promote your brand and make a good impression on potential partners. In addition, they help attendees remember your company name so that they can keep it in mind for future purchases or investments.

What Is A Trade Show Giveaway?

A trade show giveaway is any item that a company provides to its customers or potential partners at an event. It could be anything from pens, hand sanitizer, lanyards, and notepads with imprints, to branded t-shirts, water bottles, and even electronics like flash drives or power banks. They are usually intended to serve as a reminder of the company and its products or services, so they should be chosen carefully.

Do Trade Show Giveaways Work?

Trade show giveaways have a variety of benefits that make them well worth the investment. They are an effective swag promotional tool and can help build brand awareness, increase customer loyalty, and attract new customers. Additionally, they can be used to generate leads as attendees will likely keep your contact information if they received a useful item from you as they visit your trade show booth. Finally, they can be great conversation starters, making them a valuable tool for networking and engaging with potential partners.

In short, tradeshow giveaways for promotional items can provide numerous benefits if they are chosen carefully and utilized effectively. With the right strategy, they can help your business stand out at promotional events, make a lasting impression on potential customers and partners, and ultimately help you grow your business.

Do Invest in Quality Items

When selecting tradeshow giveaways, always opt for items of the highest quality. Low-quality items can leave a negative impression on attendees and make your brand look unprofessional. Investing in high-quality items will ensure that they are actually used and remembered, while also creating an excellent first impression on potential customers and partners.

Don’t Forget to Personalize

Personalizing your trade show giveaways is also essential. This will not only help you stand out from the competition but it can also be used to build relationships with attendees. You can give your branded giveaway or your logo products at the next trade show or convention such as personalized wristbands, custom lanyards, personalized totes, wrist straps, stylus pens, custom water floaties, flying discs that are custom imprinted as well as stress reliever toys are also a great on-the-go giveaway products as long as it's a personalized giveaway that can get your message across for your brand exposure.

Do Track Your Results

Finally, tracking the results of your trade show giveaways is key. This will enable you to determine which items were most popular and which ones should be avoided in the future. You can do this by using registration forms or surveys during the event and tracking online sales after the show from trade show attendees. This data can be used to create more effective giveaway strategies in the future. If you were not able to do this last year, 2022 because of the pandemic, you can definitely do this now for future reference.

Don’t Overwhelm Attendees With Too Many Giveaways

When choosing tradeshow giveaways, it's important to remember that less is often more. Instead of providing a lot of cheap items with your logo on them, offer fewer high-quality items and make sure they are useful and relevant to show off your brand. This will ensure that attendees actually use the items instead of just throwing them away when they get home. You can also do promotional tote, offer custom products but make sure to choose something that fits every budget as people love cheap trade show marketing products but with good quality.

Do Make Your Giveaways Personal

One of the best ways to make sure that your trade show giveaways stand out is by making them personal. For example, you could offer branded t-shirts with attendees' names printed on them or create customized flash drives with their contact information stored inside. These types of gifts will be more likely to be used and remembered. Just as long as your logo or message is printed on these products, it can make a great difference and extra exposure so that when they leave the house, they can get the word about your business.

Don’t Forget About Packaging

The packaging of your giveaway is just as important as the giveaway itself. Invest in high-quality packaging that reflects your company's branding and make sure to include a thank you note with each item. This will help create an even better impression on potential partners and customers. Promoting your brand really needs effort for you to get brand recognition. Sometimes, you need to do research of what the attendees would want so you know how to market your brand such as doing research for trendy items, a popular trade show products, marketing giveaways and unique trade show items.

Do Consider the Audience

When choosing tradeshow giveaways, it's important to consider who your audience is and what they might find most useful or interesting. For example, consider offering items like branded notebooks or USB drives if you're attending a professional event. If you're targeting a younger crowd, consider items like sunglasses or headphones. Selecting items that are tailored to your audience will help ensure that they are actually used and appreciated and can make your promo for popular promotional giveaway items at the right trade show a success. Also, be sure to clearly emblazon the item with your logo or include a tagline that summarizes what your company is all about.

How To Choose Tradeshow Giveaways?

When it comes to choosing the best trade show giveaways for your next event that will truly make an impact, there are a few key points to keep in mind:

Think Outside the Box - Don’t be afraid to think outside the box when selecting tradeshow giveaways. Consider offering items that are unique and memorable such as branded travel mugs, portable chargers, or even custom-made keychains. These types of giveaways will help ensure that your company stands out from the competition on the trade show floor and give traffic to your booth at trade shows and conventions. Put up a banner, or table covers with your brand as this is a good way in setting up a vendor booth so attendees can easily see your logo.

Personalize Your Giveaways - Personalizing your giveaways will help ensure that they are remembered and appreciated. Consider offering items with attendees’ names printed on them, custom-made flash drives with their contact information stored inside, or anything else that can be personalized in some way. It is a great way to keep them hooked with your brand and a way to stand out from the event among other exhibitors, by giving them away attendees something they can remind you of, they will surely give a wonderful outcome for your brand.

Consider What’s Trending - When it comes to choosing popular trade show giveaways, it’s also important to consider what’s currently trending. Research the latest trends and choose items that will be most appealing to your target audience. This can help ensure that your tradeshow giveaways will be remembered and appreciated long after the show is over such as custom artwork, or anything custom printed trade show products.

Stick to Your Budget - Finally, be sure to stick to your budget when it comes to tradeshow giveaways. Choose items that are both cost-effective and high-quality, and remember that you don't always have to spend a lot of money in order to make a good impression.

By following these simple dos and don’ts, you can create tradeshow giveaways that will make a lasting impression and help your company stand out from the competition. With the right strategy, tradeshow giveaways can be an invaluable marketing tool and can help you build relationships with potential customers, partners, and investors. So get out there and start giving away your products!

Top 8 Budget-Friendly Tradeshow Giveaways to Consider

We created a list of 8 unique tradeshow giveaway ideas that can help make your company stand out:

Bamboo Wireless Charger-5w SKU: YORKN40105 - This incredible little speaker is more than just looks though; it offers fantastic sound performance and can resist even a shower of rain with its waterproof design! With exemplary bass tone and crisp treble, this stunning device will have you bopping along to your favorite tunes anywhere and anytime.

8GB Wooden USB Flash Drives SKU: YORKN37164 - When it comes to making a statement, these drives don't disappoint. Each sleek wooden design features standout style and durability, revealing your personality and lifestyle in a fashionable, sophisticated way. Not only are our flash drives eye-catching, but they are also reliable and high performing - perfect for storing data, photos, music, and more!

Wrist Rest Mouse Pad SKU: YORKN35052 - With its comfortable gel filling and smooth Lycra covering, your wrist will thank you. The soft gel-filled cushion conforms to your wrist for maximum comfort and support - no more twinging pains or fatigue. The smooth Lycra covering is designed for improved tracking movements, allowing the cursor to glide quickly without losing stability.

Durable Canvas Tote Bag SKU: YORKN06311 - The Durable Canvas Tote Bag is incomparable when it comes to convenience and reliability. Perfect for holding groceries from the supermarket, this bag boasts a fashionable yet the highly-durable design that makes long-lasting use a guarantee. And custom logo printing is available, allowing you to help promote your favorite brand with beautiful style!

Selfie Ring Light SKU: YORKN01428 - Light up the night with our Selfie Ring Light! Our aesthetically pleasing circular lighting has a compact and portable design, so you won’t have to worry about carrying any bulky units around with you. The lightweight and tightly clipped ring light fits easily on top of any smartphone.

Stainless Steel Vacuum Bottle 500ml SKU: YORKN33224 - Crafted from a double-walled stainless steel interior, this thermal drinking bottle not only looks good but it keeps your beverage of choice at just the right temperature for hours. What's more, its spill-proof screw-on cap lined with rubber helps keep all that deliciousness inside, ensuring no leakage in your bag or car cup holder.

Custom Keychain - Bottle Openers SKU: YORKN33242 - Ideal for anyone who enjoys cracking open a cold one on occasion or as a handy tool with many uses, this custom keychain is perfect as a practical gift item or promotional product. With its sleek style, attractive design, and cool functionality, you can rest assured that your recipients will be enthusiastic about your branded accessory.

Waterproof Bamboo Bluetooth Speaker SKU: YORKN40216 - This small, lightweight speaker is the perfect addition to any home - it's so convenient that its size makes it easy to move around or take along with you. With wireless Bluetooth connectivity, you can control your music directly from your smartphone with no need for cables. The built-in dual driver technology ensures that your music clearly plays through each side of the speaker allowing you to enjoy crisp highs and ample bass no matter where you are.


Tradeshow giveaways are a great way to increase brand awareness and market your company. It's important to choose items that are useful, stylish, and of high quality. From 8GB wooden USB flash drives to waterproof bamboo Bluetooth speakers, there's something for everyone! Making sure you have the perfect giveaway items can help bring attention to your company and make a lasting impression. So don't forget to consider these exciting tradeshow giveaways when making plans for your next corporate event. You won't be disappointed!

The right tradeshow giveaway items can help make your brand stand out and create lasting connections with potential customers. With a wide selection of gifts ranging from functional to stylish, you're sure to find the perfect giveaways that will keep your company top-of-mind. From durable tote bags to selfie ring lights and custom keychains, choose the tradeshow giveaways that will make a lasting impression on your customers. So start shopping today and make your next event a success!

​Do you have questions about tradeshows, giveaways, or other promotional materials? Contact our team here at YORKN and we'll be happy to help! We have all the resources to make sure your company stands out from the crowd. So don't hesitate - to get in touch with us today and let's get started on making your upcoming event a success!

Thanks for reading!